Monthly Archive for August, 2011

Our Website Redesign!

A couple of weeks ago, we revealed our “new” website — designed by yours truly.  As our big 4th birthday was approaching, we were ready for our website to have an updated look.  Now I’ve never had any formal training in website design, but I think you’ll agree that the overall feel is brighter, cleaner…and better!

Take a look at the comparison.  Here’s our home page, before and after:

…and the Product Detail page, before and after:

…and the Design-Your-Caricature page, before and after:

The biggest change we made was adding the “View All” button next to the hair scrollbar (which, as you might remember, took…um…awhile to scroll through).  We will be adding this functionality to all of the scrollers before too long.  Head over to our website and check it out: now, you can click the “View All” button and see all of your options!  When you’ve selected the right feature for your custom caricature, you just click the pink “x” to close out of it.  So much easier, right?!

Here’s what else we did:

  • We added “breadcrumbs”, which are those pink circles you see on the left-hand side of the screen, letting you know which step you are on when you’re creating your card.  This reminds you how quick and simple it is to create your personalized caricature cards, magnets and notepads!  4 easy steps!
  • Buttons changed from HTML (boring) to images (fun!).  Check out the “Personalize this Design” button above, for an example.  We went for bright pink and turquoise, because those colors go with everything, right? 😉
  • We changed the header to include brighter colors — and caricatures in our logo.  When we first created the site, I remember thinking we should keep the Navigation Bars and overall design pretty neutral, since the caricatures and our products are full of bright colors.  I’ve since changed my mind.  Can’t have too much color if you’re working with caricature cards!  Do you agree?
  • Next up: We’re adding a “Missing Something?” button to our Create-Your-Caricature page.  This will let you know that if you don’t see something you’re looking for, we can create it for you!

And, if you remember, we added this bright design to our card options in honor of the big redesign.

What do you think?  Do you like our new website design?